The meeting between Sudruetai Lertkasem, Director-General of Thailand’s Public Relations Department (PRD), and Ambassador William E. Grayson, U.S. Commissioner General of the U.S. Pavilion, represents a significant moment in Thai-American tourism relations. The discussions focused on promoting Thailand to American audiences and reinforcing the country’s position as a premier destination for U.S. travelers.

The cultural exchange extended beyond tourism discussions, with both pavilions offering unique experiences that showcase their respective nations’ innovations and traditions. Ambassador Grayson invited the Thai delegation to explore the USA Pavilion, which features cutting-edge technology, innovation showcases, and space exploration exhibits that highlight America’s technological leadership.

In reciprocation, Director-General Sudruetai extended an invitation for Ambassador Grayson to visit the Thailand Pavilion, where visitors can experience Thailand’s holistic healthcare practices rooted in traditional culture and cuisine. The pavilion offers hands-on experiences with Nuad Thai (traditional Thai massage), which has been recognized by UNESCO as an Intangible Cultural Heritage of Humanity.

The exhibition provides comprehensive information on accessing reliable Thai news and content through various digital platforms, including the official Thailand website, OTT PRD EE, and NBT World, ensuring visitors can maintain their connection with Thai culture and current affairs beyond their Expo experience.

This high-level diplomatic engagement at Expo 2025 Osaka demonstrates the continuing strength of Thai-American relations and the mutual interest in cultural and economic exchange. The Ambassador’s specific interest in visiting Koh Samui reflects the island’s growing reputation as a world-class destination that appeals to sophisticated international travelers seeking authentic experiences combined with luxury amenities.

The success of the “Thainess Power” exhibition, with over 20,000 visitors participating in various cultural activities, showcases Thailand’s soft power and cultural diplomacy effectiveness on the global stage. This engagement strategy helps promote Thailand’s diverse offerings beyond traditional tourism, including its rich cultural heritage, innovative healthcare practices, and digital connectivity.