The high-profile visit underscores the international recognition Thailand has garnered at Expo 2025 Osaka, where the Thailand Pavilion has become one of the most popular attractions, drawing over 1.5 million visitors since the exposition began. The “Thainess Power” exhibition, hosted by Thailand’s Public Relations Department (PRD), represents a cutting-edge approach to cultural diplomacy that combines traditional heritage with modern technology.

During his visit, Ambassador Grayson actively participated in the exhibition’s signature AI Photo Booth activity, personally experiencing the innovative technology that allows visitors to virtually don traditional Thai clothing against the backdrop of Thailand’s iconic architecture. This hands-on engagement demonstrates the exhibition’s success in creating meaningful cultural connections with high-level international visitors.

The visit also included substantive discussions on communication strategies, with particular focus on the PRD’s innovative approach to sharing credible and accessible information through digital platforms. The success of Thailand’s multilingual website, which serves tourists, investors, and international audiences, represents a model of effective digital diplomacy that has caught international attention.

Thailand’s pavilion operates under the main concept “Bhumipiman – the Land of Immunity,” connecting with the world through experiences of Thai “Bhumi” – encompassing nature, ways of life, culture, innovation, and public health potential. This holistic approach aligns perfectly with the exhibition’s goal of presenting Thailand as a nation celebrated for excellence in multiple dimensions.

The ambassador’s commendation carries particular significance given the competitive environment at Expo 2025, where nations vie for attention and engagement from millions of international visitors. Thailand’s success in capturing both visitor numbers and diplomatic recognition reflects the effectiveness of its soft power strategy and cultural presentation.

As Japan remains one of Thailand’s most important tourism markets, ranking fifth in tourist arrivals, this diplomatic recognition at Expo 2025 serves multiple strategic purposes: enhancing cultural understanding, strengthening bilateral relations, and promoting Thailand’s tourism and investment opportunities to a global audience.

The success of the “Thainess Power” exhibition and its recognition by senior U.S. diplomatic officials demonstrates Thailand’s growing sophistication in cultural diplomacy and its ability to leverage international platforms to enhance its global standing and soft power influence.