Thailand’s PRD Partners with International Media Leaders

Thailand’s PRD Partners with Global Media Leaders

Safeguarding Cultural Heritage in the Digital Age

📍 Ulaanbaatar, Mongolia 🕐 62nd ABU General Assembly

Representatives from Thailand’s Government Public Relations Department (PRD) joined international media leaders at the prestigious Asia-Pacific Broadcasting Union General Assembly, focusing on the critical role of media in preserving cultural heritage.

62nd

ABU Assembly

100+

Years of Archive

AI Restoration

KBS Success Framework

Park Jang Beom, CEO of KBS (South Korea), shared the four pillars of sustainable broadcasting:

🌍 Exporting K-Culture to the global stage

💰 Ensuring financial stability

🤝 Upholding social responsibility

🔧 Smart integration of technology

AI-Powered Heritage Preservation

Shimoyama Fumio of NHK (Japan) demonstrated groundbreaking AI colorization technology:

🎬 AI Colorization Technology

Click to see how 100+ year old archival footage is transformed into vivid 4K quality, reconnecting younger generations with national history.

Digital Culture Preservation

Regional broadcasters are embracing digital transformation:

Innovative Approaches:

FBC (Fiji): Using streaming apps to promote local languages and music globally

BBS (Bhutan): Connecting diaspora communities with their cultural roots through online platforms

Impact: Younger generations staying connected to traditional culture through digital means

Responsible AI in Media

Legal experts from Sri Lanka and Hong Kong addressed critical AI challenges:

⚖️ Key AI Governance Areas

📋 Clear guidelines for copyright protection

🎯 Ethical AI implementation standards

🚫 Combating fake news and misinformation

🏛️ Maintaining public trust in media

Thailand’s Path Forward

PRD’s participation in this forum provides valuable insights for modernizing Thai media standards and supporting the mission of preserving and passing on Thailand’s rich cultural heritage through sustainable, digital-first approaches.