On September 4, 2025, the PRD booth continued its streak of generating unprecedented public interest, with visitors forming long queues throughout the day despite challenging weather conditions. The afternoon’s heavy rain proved no match for the enthusiasm of international visitors eager to experience Thailand’s unique cultural offerings.

The booth’s popularity has been reflected in remarkable visitor feedback, with Japanese attendees revealing they had returned multiple days in a row, consistently making the PRD booth their first destination upon arriving at the Expo. This level of repeat engagement demonstrates the lasting impact of Thailand’s cultural presentation.

The booth’s viral success caught the attention of representatives from the France Pavilion, who specifically visited after being drawn by viral posts on X (Twitter). Their particular interest centered on the AI Photo Booth feature, which allows visitors to virtually experience traditional Thai costumes through cutting-edge technology.

Beyond the cultural showcase, the PRD delegation engaged in significant diplomatic activities, meeting with Wataru Fujioka, Head of the Abeno Disaster Prevention Center “Abeno Taskal” in Osaka. These discussions focused on disaster management approaches and risk communication strategies that could be adapted for Thailand’s specific context.

The collaboration extends beyond immediate cultural exchange, with practical applications for Thailand’s national security and public safety infrastructure. The center’s knowledge and practices offer valuable insights for improving Thai public communication on disaster preparedness.

This multifaceted approach to international engagement demonstrates Thailand’s strategy of combining soft power cultural diplomacy with practical knowledge exchange. The viral success of the PRD booth serves as a gateway to deeper bilateral cooperation in critical areas like disaster preparedness and crisis communication.

The overwhelming response to Thailand’s presence at Expo 2025 Osaka reflects the global appeal of Thai culture and innovation, while also opening doors for meaningful partnerships that extend far beyond the exhibition grounds. As the booth continues to draw crowds and generate social media buzz, it exemplifies the power of cultural diplomacy in the digital age.