Thailand Showcases ‘Thainess Power’ at Expo 2025 Osaka
While Celebrating Southern Creativity at Pakk Taii Design Week
Expo 2025 Osaka
Thailand’s Government Public Relations Department (PRD) prepares to transform the nation’s image from a “travel destination” to a source of “inspiration” at the world’s largest showcase of creativity and innovation.
Pakk Taii Design Week 2025
Southern Thailand celebrates its third annual creative festival in Songkhla, introducing the innovative “De-Stress Economy” model that connects well-being with economic development.
Expo 2025: Thailand’s Global Soft Power Showcase
“Thainess Power: Connecting Lives for Greatest Happiness”
A transformative exhibition shifting Thailand’s global image toward inspiration, happiness, and lasting impressions
Exhibition Zones
A Touch of Thainess Giveaway
Exploring Thailand’s sustainable path, aligning with global environmental trends and inspiring eco-friendly tourism.
The Power of Thailand
Highlighting Thailand’s rising role as a Soft Power hub, encouraging international visitors to experience Thainess firsthand.
AI Photobooth Experience
Virtual Thai attire experiences with iconic landmarks and fun elephant-pattern pants for unique keepsakes.
Thai Soft Power Stamp Collection – 14 Categories
September 1-14
- Art
- Food
- Performing Arts
September 5-8
- Games
- Festivals
- TV Series
September 9-12
- Books
- Music
- Films
- Tourism
September 13-16
- Fashion
- Sports
- Wellness
- Design
World Exposition Legacy
Years of Expo History
Year Intervals
Pre-registered Visitors
Location: Yumeshima Island, Osaka Bay
Theme: “Designing Future Society for Our Lives”
Thailand-Japan Tourism Partnership
Japan’s rank in tourist spending to Thailand
Japanese visitors to Thailand (H1 2025)
Pakk Taii Design Week 2025: “South Paradise”
Running until September 7, 2025 in Songkhla Old Town and Hat Yai
The De-Stress Economy
A revolutionary economic model focused on well-being, connecting economy with quality of life and tourism for peace of mind, relaxation, and life inspiration.
Third Annual Festival
Organized by Creative Economy Agency (CEA) in collaboration with public and private partners to showcase southern Thailand’s creative potential.
The South is a region blessed with outstanding cultural assets, beautiful nature, and local wisdom. These qualities can be leveraged to develop a wide range of creative industries. The Government is ready to support Songkhla and southern cities in their pursuit of becoming leading creative cities on the global stage.
— Jiraporn Sindhuprai, Minister Attached to the Prime Minister’s Office
Creative Industries Focus
Industries generating jobs, income, and new investments across southern Thailand
Thailand’s Regional Design Week Series
Thailand’s Dual Creative Vision
From showcasing Soft Power on the global stage at Expo 2025 Osaka to pioneering the De-Stress Economy in southern Thailand, the nation demonstrates its commitment to connecting creativity, culture, and well-being for sustainable development and international cultural exchange.
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