OSAKA, JAPAN – The Thai Pavilion at Expo 2025 Osaka buzzed with unprecedented energy on September 2, 2025, as visitors flocked to Thailand’s Government Public Relations Department (PRD) booth throughout the day. Operating under the compelling theme “Thainess Power: Connecting Lives for Greatest Happiness,” the booth drew overwhelming crowds, showcasing Thailand’s cultural soft power on the global stage.

The PRD strategically organized activities to promote awareness of its official communication channels, ensuring global audiences can access authentic Thai content through multiple platforms including Facebook, X (Twitter), and the comprehensive portal Thailand.go.th.

A significant highlight of the day featured a distinguished visit from Mr. Robert Koepcke of the United States Pavilion, who engaged in meaningful discussions about international communication strategies with Thai officials. This high-level exchange underscored the strong global interest in Thailand’s soft power initiatives and cross-cultural diplomatic engagement.

The PRD’s strategic participation in Expo 2025 serves multiple objectives: reaffirming Thailand’s position as a vibrant hub of creative culture while simultaneously expanding opportunities to promote the nation to diverse international audiences. Industry experts anticipate this exposure will generate increased interest among foreign tourists, bringing substantial positive benefits to Thailand’s tourism industry and broader economic ecosystem.

This successful showcase at Osaka demonstrates Thailand’s commitment to leveraging cultural diplomacy and soft power as tools for international engagement, positioning the kingdom as an attractive destination for tourism, investment, and cultural exchange in the post-pandemic global landscape.