Project Max Partners with GMJYUP to Unite Muslim and Jewish Youth Through Sports
At a time when antisemitism is skyrocketing at an alarming rate, and antagonistic forces are trying to drive a wedge between Muslim and Jewish communities, Project Max and the Global Muslim-Jewish Youth Unity Project (GMJYUP) have announced a groundbreaking partnership dedicated to uniting youth through the power of sports.
The two organizations will work together to unite Muslim and Jewish youth through sports clinics and team building exercises conducted by professional athletes. Both organizations are committed to combating intolerance and believe sports builds bridges among people and is the perfect vehicle to spread the values of inclusion and diversity.
Whether it be a field, court, or pitch, sports have the unique ability to bring together people of different faiths, backgrounds, and beliefs. Children get involved in sports at a young age. Unfortunately, children are also being exposed to the toxic, divisive, and hateful rhetoric of social media at those same ages. By leveraging the unifying power of sports, with the influence and fame of professional athletes, Project Max and GMJYUP hope to reverse the trend of hate and division that have seeped into our children’s lives.
Leadership Vision
Athletic Ambassadors Support the Partnership
The Athletic Ambassadors of Project Max fully support the partnership, bringing together an incredible lineup of pro athletes from the NBA, NFL, MLB, professional soccer, and Olympic medalists who are committed to breaking barriers and using sports as a megaphone for inclusiveness.
“Powerful change comes through intention, through uniting the deepest core values of connection, courage, creativity, dignity, and love. Project Max Athletes around the world, led by Eric Rubin, humbly and firmly take our GMJYUP brothers/sisters’ hands and its visionary leader Mansoor Hussain Laghari, to begin a divinely inspired and healthy competition of young Muslim and Jewish athletes to actively transcend racism, hate, and antisemitism by consistent example.”
“In moments like these, it’s crucial to remember the power of unity and mutual understanding. There’s no place for hate or injustice in our world. Every individual deserves to be treated with equality, respect, and love—across all communities and walks of life. Through Project Max, and my own foundation, 21 Reasons to Give Foundation, we’re committed to fostering positive change and creating spaces where everyone is valued.”
“As an Olympic athlete, my journey taught me that the greatest victories don’t happen on the podium, but in moments where people choose respect over fear and connection over division. Sport gave me the opportunity to compete, to fail, to grow, and to believe in the power of shared values. Bringing Muslim and Jewish youth together through sport is deeply personal to me, it’s proof that when young people train, struggle, and succeed side by side, unity stops being an idea and becomes a lived experience.”
Strengthening the Partnership
As another sign of their commitment to work together to build bridges and combat hate, Project Max has announced that Mansoor Hussain Laghari has joined their Advisory Board. In addition, the Global Muslim-Jewish Youth Unity Project has added Eric Rubin to its Board of Directors.
About Project Max
Project Max’s mission is to maximize the fight against racism, antisemitism, and intolerance through sports. Fueled by an incredible lineup of pro athletes, from NBA, NFL, and MLB stars to professional soccer players, and to Olympic medalists, we’re breaking barriers and using sports as a megaphone for inclusiveness. Together, we’re not just playing games; we’re building a global team that champions tolerance, fights hate and inspires people to stand up against racism, antisemitism, and all forms of intolerance. With every pass, kick, and shot, Project Max allows athletes to leverage their platform into a movement for a better world.
About the Global Muslim-Jewish Youth Unity Project
The GMJYUP empowers young people aged 16-26 to lead a movement of understanding, empathy, and shared purpose. We unite Muslim and Jewish youth through dialogue, education, recreation, creative collaboration, and community building, strengthening both personal identity and global belonging. By transforming division into connection, we nurture a generation that stands for peace, truth, and justice beyond religion, race, or borders.
Together, we’re not just playing games; we’re building a global team that champions tolerance, fights hate, and inspires people to stand up against racism and antisemitism.
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