BANGKOK — In a significant step toward strengthening bilateral innovation and economic partnerships, Orna Sagiv, Ambassador of Israel to Thailand, held a high-level meeting with the leadership of TCP Group—the Thai conglomerate behind the globally renowned Red Bull energy drink.
Joined by Tomer Shpilman and his trade delegation, Ambassador Sagiv met with Khun Saravoot Yoovidhya, CEO of TCP Group, and his executive team. The discussions centered on forging strategic collaborations between Israel and Thailand in cutting-edge sectors including FoodTech, AgriTech, Health & Wellness, Smart Consumer Technology, and Energy.
“The story of TCP begins with the legendary Red Bull drink, which originated in Thailand and is now known worldwide,” Ambassador Sagiv shared on social media. “It was inspiring to hear TCP’s vision for the future, and we hope to see growing collaboration between the group and Israeli innovative startups.”
The Israeli delegation expressed strong interest in Thailand’s role as a hub of innovation and consumer products, while promoting Israel’s global reputation as a powerhouse in tech and research. Both parties showed enthusiasm for future joint ventures that align with shared goals of sustainability, wellness, and high-impact technology.
The meeting reflects an ongoing effort to deepen economic and innovation ties between Israel and Southeast Asia, building on mutual strengths in entrepreneurship, investment, and market development.
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